A poster series designed for Earth Day featuring quotes from various figures designed to inspire reverence for the planet.
Roosevelt had a deep love for the untarnished land of the United States. He was also responsible for fathering the National Parks Service and fostering conservation efforts. If you had to read at least one autobiography in your life, I’d recommend his, because he is more character than a person. It’s this character that inspired my direction for this series, a character of love and respect for the land.
Like Roosevelt, I also hold a deep love and passion for the Earth and the life that lives here. It’s this reverence that became the essence of what I wanted to capture in my design. To do this, I created word bubbles by using word associations until I settled on two: stillness and importance. These words became the backbone to my choices in photography, quotations, and typeface.
I selected each image for a purpose and not just because the pictures were stunning, but they captured a stillness, feeling of solitude, or sense of scale. While sourcing the photographs, I had the idea that each poster could have its own story under the broader scope of the series. It was in this spirit that I decided each poster would be a chance to see the Earth through a different lens: the solitude of the forest, the beauty of the wildlife, the size of the mountains, the eyes of love, and the call of the ocean.
Then, each colour was chosen to coincide with those feelings. I decided to apply a halftone filter on each image so each image would have a similar quality when the colour was used. I also wanted the photos to have almost a modern newsprint quality to provide texture and feel less computer-generated by having a clean and crisp photograph.